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India Alipay

India Alipay

When we talk about India, what else will we discuss in addition to the population? Today, you must know that India has a mobile payment App Paytm, known as the "India" in the name of alipay.


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This is not langdexuming. Founded in 1997, Paytm aims to provide customers with quick, simple and satisfying recharge experience. In early 2014, Paytm CEO Vijay Shekhar Sharma went to Hangzhou and Ma meet for the first time, it is only 20 minutes of the meeting time, he abruptly had 2 hours. The result of the talks was that Alibaba invested $500 million in Paytm to become the largest shareholder of its parent company and helped Paytm in technology, products and access to the market. In August 2015, ant finance and Alibaba parachuted 25 engineers and managers, providing guidance and training at the India electronic payment platform, Paytm.


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A third world power, with a population of 1 billion 600 million, has had a big gap in mobile payments in recent years, thanks to the country's rapid economic growth. In India, 2/3 people don't have bank accounts, while in China one person averages more than 3 bank cards. Indians are accustomed to cash transactions, not accustomed to mobile payments and network providers. It is this unaccustomed habit that gives all kinds of electronic payments App an opportunity to cut into the lives of the people.

In India mobile payment ranked first, currently has 200 million users of Paytm, in May this year, Softbank received $1 billion 500 million investment. Enough to see the vitality of the mobile payment market in India. At the same time, competition is fierce. FreeCharge, ranked second, and third of MobiKwik began negotiations on a merger in April of this year, and once the deal is successful, he will surpass Paytm users. FreeCharge is India online business platform Snapdeal acquisition of online payment platform. Founded in August 2009, MobiKwik can meet the user's daily online quick payment requirements, such as mobile phone recharge, billing, online shopping and so on. In November 2016, India Prime Minister Modi announced the cancellation of 500 and 1000 rupees decision, has changed the entire India payment ecology, busy in Wuzhen to open the Internet Conference Ma Yun has been an unexpected harvest. There is no doubt that the biggest winner of the waste money is Paytm. He in the media on playing a full page advertisement to congratulate Modi's bold move. Paytm's CEO Vijay Shekhar Sharma boldly predicted that by 2020, his users will reach 500 million.


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The God gave him two opportunities, once Ali's investment, once modi's waste money decision. The opportunity came, and he caught it.

India's vast population and growing spending power have given many Chinese Internet Co, including the Tencent Inc, a huge interest in the fertile land to be tapped. Ali investment Paytm, is hoping to establish a global network through it to rival its largest rival amazon. The data show that 40% of Amazon's revenue comes from markets other than North America's base camp, and the India market is a big part of it. Only 16% of Alibaba's revenue comes from outside china. Alibaba has chosen Paytm as an important piece of its global strategy, and will certainly support it and instill its own business model to impart technology.

China's Internet business ambitions, not only to China's Internet development success, but also hopes to establish an Internet Ecosystem worldwide.


from:管中窥物